Let’s imagine you want a new face cream. Your lines are getting worse and action is needed. You’ve seen the adverts and can’t wait to get your hands on the latest miracle cream. We’ve all been there!
A quick google search for miracle cream brings up over a quarter of a million resuls!
You head off for the shops. Maybe a high-class department store full of beautiful counters with over-made-up girls willing to sell you whatever they can. To them you are simply another customer and they need to get you to spend as much as possible. That’s their job. They often have very little training and may know little or nothing about the products they are offering.
(Love this post by a local makeup artist who I really admire. )
If it’s your local branch of a high-street chain, you’re on your own. You have to choose for yourself, try not to be lured by the 3-for-2 offers, and simply hand over the cash.
Let me ask you a question. How often have you regretted buying a cosmetic product? A lipstick that smudges or doesn’t suit you.? A foundation that makes you look like a ghost? A day cream that leaves your skin all sticky? A shampoo that makes your hair dry?
I’ll bet you can think of lots. In fact, I’ll even guess that your bathroom cabinet has got plenty of those “mistakes” lurking in there now.
And how often have you ever returned one? Never? Once or twice when it was obviously faulty?
People almost never return cosmetics. We just accept that we made a mistake or kick ourselves for falling for the hype.
A study commissioned by Vaseline found that over three-quarters of us use 10 or less products through the year despite buying over 100. Emotional, spur-of-the-moment purchases which are consigned to the “I might use this one day” drawer cost us, on average, around £200,000 over a lifetime. Yes, that’s right. Nearly a quarter of a million pounds!!! That is CRAZY behaviour.
And that’s why Network Marketing, or Social Marketing as it’s often called, is one of the fastest growing industry sectors. Because we do it differently.
I believe we offer the best products, in the best way and the best after-sales service. And my customers get just what they need, nothing more and nothing less.
I’m not after a quick sale. I want a customer for life. One who will tell her friends and family about me, who will introduce me to new clients, who will call me up when she needs something and will tell me if things aren’t quite right.
I am a total NM advocate. I buy everything I can from local people I know and trust. Want to know more? Browse around the site, watch my little home-made videos and, when you’re ready, give me a call.